Wednesday, 12 December 2012
Times have changed for the watch industry
Wristwatch purchase - the time-honored staple of the holiday shopping season - seemed to be in a fatal crisis six or seven years, about the same time that cultural experts began to predict how cellular clocks would obsolete the clock.
But in the last three years, sales have recovered from affordable replica watches that speak most fashionable timekeeping. And luck is up, sometimes three-digit percentage for luxury brands selling several thousand dollars, said Andrew Talbert market monitoring LGI Network.
"It is the rich getting richer" and buying a Rolex Replica better even in difficult times for most people, motivated Talbert. "We are not in business to understand or ask why. Just track sales."
Stiles, 32, of Shawnee, Kansas, is not buying a Timex base in the short term.
"I had a watch before joining the army, which - for 12 years," said Stiles.
"I see a watch as formal wear ... a status symbol in my (electronic) devices, I have a calendar of all -. Strike a watch strap."
For some, the wrist pinches. The glass is scratched, the calendar date is going. The spring is broken, or the battery runs out.
A dinner for 19-year-old student at the Center in Overland Park feared that if carried a bulky watch in the nursery where she worked, could be a liability when moving the arms in a certain way. No clock is a thread about a guy said.
"I have two watches as gifts - swiss replica watches are fantastic - and I have not used for months," student echoed Permyakov Romano, 21. "With the new Google Goggles that will come out, why bother?" It will be able to see everything you need before your eyes. "
At least two competing schools of thought in the world of 21st century watch: consumers who could not be out, and they do not care.
"I took 100 calls, at least, on the subject of mobile phones and the end of the watchmaker," said Jim Lubic business group known as the American Watchmakers-Clockmakers Institute. "Among the younger, yes, you are seeing less wear watches on a regular basis." I'll just carry a cell phone to tell time to the university.
"But once they reach their 30s and find their career path, will have a watch as a status symbol."
The truth is that the Jewelers of America said "fine watches" still clinging to nearly 13 percent of the jewelry market, as it has been in recent years, and that global sales of watches increased by 3.5 percent this summer compared to last year.
Domina future sales are those naked wristed millennials: Less than a third of Americans between 18 and 29 Report wear a watch, at least most of the time, according to surveys conducted by Ypulse, a market researcher.
The most cited reason? "It's no s ... as always look at my phone to tell time."
However, more than a quarter of young adults say that look Ypulse watches occasionally as fashion accessories.
This means that you want to buy, then buy it again, but the clocks in most of the days we spent in the comfortable, while the phone goes everywhere.
For millions of people, the phone is the return of the pocket watch, the preferred time-telling instrument before the Second World War a number of applications that can display the time, as if it was a pocket watch with roman numerals the face of a clock, a second hand and popping noises also in command.
If faults are forming business wristwatch, Borel family of Kansas City - one of the largest distributors of watch parts of the nation - has not missed a beat.
"You can not know if one day the phones are watches obsolete," said Paul Borel. "All I can say is that we are committed to doing what we've always done. Addition, clock parts for sale."
Recently rounding to the parties and other small springs for a repair order from Maine, has recognized the need to monitor the service as a classic Jaeger LeCoultre.
"This guy is trying to fix something that should be 60, 70 years," he said. "We see a lot of that."
A quiet central body, Jules Borel & Co. has operated outside the six-story building on Grand Avenue for more than half a century. Founded by a Swiss immigrant who came to America with a suitcase full of watch parts, the company is a maze of boxes that look like a library file - every little drawer containing crowns stocked packages clocks, glass, frames , stem stainless steel spring or seals microscopic.
CEO Mark Borel, 90, leaning on a bench with an increase Optivisor tied around their eyes while performing surgery on a mallard watch your design.
His grandson, Gary Borel, shows his copper-colored watch with a face surrounded by a vacuum case ruby crowned by a sapphire crystal.
"I got this for 38 years, and appears intact," said Gary Borel. "This is what happens when you put the ruby and sapphire together. Scratches None of that."
Imagine a cell phone for a period of 38 years.
Not that cellular technology fades into the background.
With dozens of GPS satellites in the network head to speak receptor cell tower on the floor, telecommunications companies like Sprint Nextel may "have always synchronized with precision micro-second," said director Ben Bellinder Sprint. "We call network time."
The network also knows when you cross time zones.
Some of the largest electronics manufacturers in the world have begun to combine this technology with fashionable wristwatch. For about $ 150 per minute, slap on the wrist Sony SmartWatch a channel 2 square inch screen Android phone in your pocket. You can control the time and read e-mails and texts without a mobile device.
Not to be outdone, the Swiss watchmaker Omega mechanical plastering images of James Bond film "Skyfall" on its website.
Actor Daniel Craig is wearing an Omega Seamaster Planet Ocean, at a price of $ 10,000 or more. (As of mid-1990, the character of Bond was a Rolex man.)
Omega is part of the Swatch Group, owner of 19 high-end brands, which in July recorded double-digit growth in revenue and EBITDA for the second consecutive year.
Outputs, Rosas said the rejection of the clock back to JCCC Student Center: some disconnect here or what?
"If I had $ 10,000 to spend, I'd buy a bike and ride around the country," he said, "and leave the watch at home."
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