Sunday, 30 December 2012

Tata Group of Four gems


Observers say the group Fab Four have promoted over 100 years Tata conglomerate mark their presence in the promising sectors such as consumer goods (CPG), retail technology, agriculture, bio and nano. These sectors among other basic categories of information technology, power, automotive, hospitality, Tatas and steel depend increasingly position themselves as a class organization on the world stage.

The year was 2000 and the acquisition was Tetley, a company three times the size of the TGB then called Tata Tea, with a seven percent share of world tea market and number two after Brooke Bond Lipton Unilever. TGB was then a local actor best known for the production of tea and coffee. His game was not significant mark beyond the shores of India, if the company had a joint venture with Tetley for export of their products. But I needed a solid platform to launch on the global stage. This opportunity came with the Rs 1,500 crore purchase of Tetley, the largest cross-border acquisition by an Indian company.

The Company maintains its appetite for more, but now says he'd like to focus on consolidation and organic growth. "We are a natural beverage company and focus on tea, coffee and water," said Harish Bhat, Director, TGB, in a recent interview with Business Standard.

The company is open to more strike alliances with like-minded partners if needed - two at the moment, one with PepsiCo and the other with Starbucks - and maintains its revenue from coffee and water.

But TGB is not the only company where Tata's global ambitions played in advance of the group entities.

Titan is another example. Establishing a joint venture between the Tatas and the Tamil Nadu Industrial Development Corporation (TIDCO) in 1984, the company has over the last thirty years has positioned itself not only as a leading manufacturer of replica watches in India, but also between highest in the world. It is now eying the third position - jump two places from number five, which is in the global watch market.

India, Titan is about 25 volume percent and 40 percent of the value of over 50 million units market surveillance.

He also created enduring brands like Fastrack for youth, women Raga, Nebula, under a gold watch at the end of Raw and Sonata at the lower end.

In recent years, Titan has devoted his attention to other companies such as Tanishq jewelry as well, which gives more than 70 percent of its sales today, and use your eyes to a new area also ventured into leather accessories as wallets, belts and bags, as it seeks to benefit from the consumption of India and arrow detail. Bhaskar Bhat Titan CEO, said the company will continue to look at all categories of lifestyle clothing ban.

While growth has been fueled Titan largely by biological measures, wrapped some purchases, such as the acquisition of the Swiss brand Favre-Leuba assets last year. Speculation is rife in July this year that it was considering a $ 1 billion or more than 5,000 crore rupees acquisition of luxury swiss replica watches and Canada-based jewelry retailer Harry Winston. However, it was rejected by the company.

On Trent, the government's decision to allow foreign direct investment in distribution has opened up prospects for an alliance in the field, according to analysts. The company already has a franchise agreement with Tesco supermarkets deficit in which the Indian firm chain Star Bazaar Tesco using supply and infrastructure. Both Trent and Tesco are now considered to explore the possibility of extending their alliance following signs of parliament retail FDI, according to some sources.

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