This function is written, George Daniels Space Traveler pocket watch, which, as the same Daniels, contains all the complications that you should space - just sold for $ 1.3 million, almost double the original booking. I think a good contact point as any from which to look back at what 2012 was for the sale of replica watches and predict what will happen next year.
If BaselWorld this year was anything to go by, this was the year of the Rolex GMT watches that are inspired by those who have entered the space and chronographs. However, while this great show is often seen as a litmus test for trends, like fashion weeks, does not necessarily translate into what consumers are willing to get your credit card.
"One area that surprised the market has been the growth of the chronograph watches, which are up 12% in value," says Jonathan Hedges, director on the company's market research GfK, which analyzes consumer purchasing market clocks. "The other thing that surprised me was the poor performance of sales in London during the Olympics. This was 30% in volume between July and September compared with the same period of 2011."
The higher level of growth
However, it was not all negative. Even if the volume is decreased by 11% during the year to date, the value is increased by 1.6%. And, as always, the high-end sector is doing well.
GfK has detected that there is a large growth in this area. According to Hedges, watches over € 2000 were 9% in 2012, with "no signs of abating in the near future."
This is also being tested in the face of the box, as Leigh Jones, area manager for Fish Brothers Group - which includes jewelery and watch retailer and brothers Charles Fish Fish lenders - has found.
"The high-end is still as optimistic as ever, like swiss replica watches of this caliber are still considered not only as an investment, but as an aspiration too much," he says. "Buy Wise approaches the light, with many more customers ready to save to buy the watch consider buying a rational and sensible. Interrupt range Omega quartz movement is confirmed automatically migrates only. Tag Heuer seems that this opens the door for brand, but sales so far have not supported his theory.
"And with all the technology and information available to consumers, the number of market intermediaries brands are becoming more aware of what you are getting for your money. ETA quartz or stainless steel Ronda movements simply no longer guarantees a high price that Consumers are getting smarter. "
This is something that supports research GfK. "When the market is losing share in the middle and premium [£ 500 - £ 800 and £ 1,500 - € 2,000] The price ranges are already 7.5% of the combined market share and the value of these. Were down as the gap between the mass market and premium becomes even wider, "says Hedges.
Unbalancing act
However, as with the high-end segment, another segment of the market that is growing is the mass market and the field of fashion. But this has led to this white sand is ready to launch a brand, making it more committed than the camp in front of the Pyramid Stage at Glastonbury.
"The watch market has undergone a huge imbalance in the £ 70 -. £ 250 price points have been flooded with the arrival of so many new brands, none of which can be known watch brands, but fashion brands," says Jones. "This has made the market very competitive and, as such, has somewhat affected the most successful fashion brands such as DKNY, Armani and Guess."
Jones believes that this may have led to retailers seeing a decline in sales of the most recognized fashion brands. "I think, because of this, we are always waiting for the next big trend, both ToyWatch, which in turn has led to brands like Ice-Watch or Michael Kors, which has led to distinct changes in other brands such as the 'style as boyfriend, "she says. "I also think that the price increases in several major brands of fashion watches had an effect -. A classic brown leather Armani £ 99 is much more realistic than £ 499 ceramic"
Strong competition
Despite the overcrowding, the British consumer is not easily seduced by the shiny new. "There is a huge population of brands in the UK market, in particular less than 150 pounds where more than 300 brands are available for sale. Having said that, however, the British consumer likes to stick to what they know," says Hedges. "As a result of the total volume of best replica watches sold less than 150 pounds, the top 20 account for 50% of sales on the market, which makes it very difficult for brands to establish itself as a strong presence in this sector."
Everyone is anxious to see if 2013 will continue on this path.
"I expect 2013 to be on par with the entry of this year and mid-market, perhaps a very negative growth, and to provide high single-digit growth compared to last year," says Jones. "I also believe that a combination of sensitivity to price and service levels will determine the success of the distributors of watches many new customers shop for the best buy."
As for what trends will be greater than in the case of a type of Zenith Montre of Aéronef 20? You just have to wait for our May issue for what it has BaselWorld in Serbian.
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