The state has a role to play style of fashion watches

Coupled with the punch of the phone can be used for all purposes in the digital age has caused consumers tell time, one of the changes. Any premature fate of the CD player of the watch industry, do a suddenly realized the demand.

"The watch has become a powerful accessories for men and women - in particular, more and more frequency and income with the materials and innovative designers of Telsey luxury Group analyst David Wu said:". "This is not so much functionality, but more fashion and style."

Although the main function of the old replica watches are undeniable, their purpose has been evolved.

Experian Simmons maximum Kilger, analysts say buy a watch, and spend $ 100 or more adults in the increase in the proportion of the clock still serve a purpose as a symbol of a fashion-cum-identity.

"People buy a watch in the past 12 months, 30% more likely than the average adult to say, he would like to keep up with the latest fashion, so that fashion is definitely something you should focus on the watch manufacturers to maintain their market popular product, "Kilger said.

Want to get a piece of the pie watches mainly established brands such as Michael Kors, Calvin Klein and Coach Tory Burch, who is the launch of negotiations on a collection of replica watches, and Karl Lagerfeld, the line ($ 150 to $ 595) will be his debut on February 28.

Just last month, Jean - Louis Scherrer, the French fashion house, has signed a license agreement Brandecision line watch sells for less than $ 600. LGI Network, said information provided by the network retail luxury watches and jewelry brand the clock 13.4 m units in the 12 months to August, has sold 800 million and the following categories ($ 1.86bn sales).

Department stores they perform a most important role to play in this area is an extraordinary catalyst, said: "Fred Levin, the network president.

Located in the spectrum of high-end fashion watches Burberry Brit series, which launched in October, is the most expensive watch brands, until today ($ 1,795 $ 4,995).

With a design inspired by the iconic trench coat - Ring D, for example, reflected in the shape of the body - creative director Christopher Bailey, touted the clock to celebrate the craft is its biggest selling point. "This is a basic respect for the complexity, create clock, Bailey said Mr.:" Swiss-made mechanical self-winding movement.

Clock British luxury brand further will, according to Mr. Wu, the expected clock to restore a greater share of the company's revenue. "I will not be surprised to see the great success of the British line, will produce a new line of high-end watches, Michael Kors and Giorgio Armani - another potential opportunity for these young people to enter the $ 1,000 and above price category, "he said.

Watches Burberry watches occupy a niche in the fashion and luxury watches, the attractiveness of the former, in most cases, the definition of material and price. Some have a Swiss movement (most expensive instant attractive market in Asia), but the typical price of 500-900 U.S. dollars range, ensure that these accessories are, in most cases, the expectations of affordable.

Fashion watches aimed at a younger audience, therefore, need to keep the new factors Buzzworthy said Rene Weber, analyst Feng Tuo Beier. "The clock is not just to tell the time, but the emotion of the piece."

The purpose of how to increase the fashion table, so the strength of a brand in a growing market is being re-defined national symbol. "Historically, during the economic crisis, there is a shift from the traditional luxury, more focus on the fashion choices of creative self-expression, the senior vice president of franchise brands and jewelry, said:" Steve Woodward Germany, fossil, Kors watches, Burberry, Emporio Armani and Armani Exchange's Marc by Marc Jacobs and DKNY.

Watches began to rebound in the early stages of economic recovery, in which the fossils back to double-digit growth. This continued until this year, does not include the first quarter of 2012 (+9.8%). Some analysts believe is the best player in the class in the middle of the fossil layer. "Fossil watch what he has to do 10 years ago, Coach bags," Mr. Wu said.

Calvin Klein since 1997, the production under license of Swatch watches, brand DNA function and fashion aesthetic, it's attractive to a large part of Calvin Klein, president and chief executive officer Tom Murray said. The company this year to celebrate the 15th anniversary of the CK Calvin Klein watch and jewelery, watches an important category.

However, the main selling point of the innovation and style, brand it is important to remain loyal to their own brand DNA. , Vice president and director for the launch of the the Lagerfeld brand brand fossil Alex Kesikuxin, stressed the need for a uniform, a different point of view.

"Because the watch is a classic wardrobe staple, the men and women for centuries, is rooted in our collective consciousness, one way or the other," he said. "Always attract the eye of a great watch."