Ice SA Brand owner opened the shop in the heart of the Swiss replica watches industry district of the city on November 22.
The 20sq m space to embody the "youth without complexes" the spirit of the brand and confirm the ambition to be among the market leaders.
The Ice-Watch brand, created in 2007 by the Belgian businessman Jean-Pierre Lutgen, trend in replica watches at reasonable prices. Silicone Cases and sporty-chic belts come in a wide range of colors to wear classic styles of codes, the company said.
Carriers can change their clocks refine their views based on their age, mood and style.
It has sold more than 9 million replica watches uk and opened 12,000 outlets in more than 100 countries and opening new flagship stores in 2013, aims to establish the position of SA Ice fashionable as a new player in the field of watch.
This year, no brand watches are sold nearly 5 million, mostly in France and Germany.
The company also provides color coding of other accessories, such as Ice-Watch Ice-Mobile
reviewing retro look.
"We are very proud that today we can prove once again that we are capable of entrepreneurship in a saturated market and relatively conservative, as the watch market in times of crisis," said the CEO of Ice-Watch Lutgen.
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