Monday, 22 October 2012
Luxury brands online jewelry across
The annual report shows, the world's leading luxury jewelry brand in the digital world as the ultimate realization of the importance of your business.
But is not great, but in the right direction. This is from a recent report on the digital presence of 47 of the world's leading jewelery and replica watches brand message.
The L2 Digital IQ the annual Index: report of watches and jewelry, the current digital landscape of luxury watches and jewelry for the "perfect storm" e-commerce ".
Expected that the combination of weak distribution channels, strong industry growth and acceptance of the Internet as a legitimate platform for the retail premium brand with consumers, the industry may lead to a tectonic shift in the next Close.
Traditionally, large companies have refused to jewelry and watches the Internet, with its own brand devaluation feeling. The latest report, however, like Tiffany, Cartier, Swarovski and Pandora have realized the value of embracing the digital world.
Free Jewelry EMAG - The changing face of retail
The report focuses on the brand's presence and efforts in social media, digital marketing, mobile compatibility and their own websites. From there, the trademark was awarded the digital IQ and overall evaluation is weak (<70), challenges (70-89) (90-109), excellent (110-139) or genius (> 140).
According to the report is the most valuable brand, Tiffany made digital IQ of 157, and the only brand to enter the rank of genius, and the rest of the top 10 players in qualifying genius.
According to the report, 47% of this year, the index mark to enable e-commerce, e-commerce brands accounted for nearly 50 per cent, an increase of 16%, than the same period last year, annual traffic growth of digital and 150% of monthly Google The online search, the brand is not yet sold has increased year by year.
Studies have shown that many luxury brands optimized mobile site, from 23-43% within a year, and all social media platforms such as Facebook, Twitter, YouTube, Pinterest, Instagram and Tumblr growth experienced by luxury discount replica watches and jewelery market.
The report concluded that there is still a long way to go. Owned brands in the study terms of search results on the first page of Google is only 25%, only 16% of the average YouTube - Two first page of the search engine.
Most discount 28%, the price comparison sites have 12% of the digital, or even worse, when you farm paid search real estate. On average, only five per cent in this category have their own brand, however, replica watches and jewelry retailers and specialty stores between them by an encouraging 27%.
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